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  /    /  Message from the President of Effat University
Welcome to Effat University and WASD (World Association for Sustainable Development) journal on Sustainable Development, Entrepreneurship and Leadership. Currently the Kingdom is going through a huge transformation at economic and sustainable development arena through our coveted Vision 2030. The entrepreneurship and SME development is one of the fundamental dynamics of this vision. Effat University always strives to empower women of the kingdom by equipping them with tools necessary. I believe this journal will help and assist the young women in all aspects of their startup to a successful business venture with latest technologies and expert assistance. I would like to invite both local and international scholars and practitioners to contribute to our journey to realize the national goals for enriching the lives.

Dr. Haifa Reda Jamal Al Lail
Effat University
Jeddah – Kingdom of Saudi Arabia