(pp.205-215) S. El-Kafafi and D. Pinto ‘Applying gamification in an educational website: An open innovation case’, World Sustainable Development Outlook, 2015

1st July 2015

SIHAM EL-KAFAFI and DIEGO PINTO, ICL Business School, New Zealand Purpose: The aim of this research paper is to propose the use of open innovation to the government-owned organisation, Education New Zealand (NZ) to boost the engagement among users, promote communication and interaction among, educational institutions and partners. Design/methodology/approach: The research is utilising a semi-radical [more details]