WASD has built a strong network of researchers, policy makers, educators, consultants and employers from all parts of the world to exchange knowledge and experience and discuss current developments and challenges. This directory include all people who either participated in any of our various events (conferences, seminars, workshops, debates, etc) and/or contributed to one of our publications (books and journals). If you are interested in joining the WASD network directory, please  complete the application form. Please check your details in our directory after 48 hrs and if you can not find your name, please contact the directory coordinator at admin@wasd.org.uk.

Photo of Salma Hassan

Salma Hassan

Executive WASDMarketing & Communication
Location: London, UK


A seasoned Marketing professional with experience both on client and agency sides in private and non-profit sectors. Salma has extensive hands on experience in marketing communications, corporate communications and PR, and a proven record of accomplishment in managing multiple accounts on the agency side, and working with a portfolio of renowned brands including (Coca-Cola, Unilever Lipton & Knorr, Kraft, Mitsubishi, KIA, Caterpillar, GSK Panadol) among others. Salma has over 10 years’ experience in developing brand strategies and executing integrated marketing communications campaigns including digital and social, and a proven ability to deliver high quality campaigns to international standards in a challenging developing market (Sudan). Salma currently works as a freelance marketing consultant/trainer and creative copywriter.
Certificate in Digital Marketing Planning – CIM – 2014
M.Sc. Strategic Marketing Management – Coventry University – 2009
B.Sc. Pure Economics – University of Khartoum – 1999



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