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WASD has built a strong network of researchers, policy makers, educators, consultants and employers from all parts of the world to exchange knowledge and experience and discuss current developments and challenges. This directory can be used to help find, support and collaborate with experts from the WASD network. Interested in joining the WASD expert directory? Complete the application form. Please check your details in our directory after 48 hrs and if you can not find your name, please contact the directory coordinator at You can also join the expert directories of our sister organisations: Middle Eastern Knowledge Economy Institute (MEKEI) and Sudan Knowledge (SK).

Photo of Basma Khalifa

Basma Khalifa

Journalist International Fashion
Location: London, UK


Basma Khalifa, graduated from Glasgow Caledonian university with a Degree in fashion business. Studying under a marketing, economic and business degree Basma, after graduating Worked in USA in high profile fashion events with a-list celebrities. Returning to the UK, Basma continued to work at the worlds most well known publishing houses amassing a huge range of clientele in publications relations and publishing. Basma travels the world representing clients and business in fashion as well as continuing to reach out to young youth from Sudan to allow them to get involved and understand the industry.