WASD has built a strong network of researchers, policy makers, educators, consultants and employers from all parts of the world to exchange knowledge and experience and discuss current developments and challenges. This directory can be used to help find, support and collaborate with experts from the WASD network.

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Photo of Prof. Avinandan Mukherjee

Prof. Avinandan Mukherjee

Professor and Chairperson of the Marketing Montclair State UniversityMarketing


Location: New Jersey, USA


Dr. Avinandan Mukherjee is Professor and Chairperson of the Marketing Department in the School of Business, Montclair State University, NJ, USA. He is an expert on Services Marketing, Pharmaceutical Marketing, Digital Marketing, Healthcare Management and Sustainable Marketing. He has published more than 100 scholarly articles in academic journals, conference proceedings, edited books and monographs. His research has been published in leading international journals including Journal of Retailing, Journal of Business Research, Journal of the Operational Research Society, Communications of the ACM, Service Industries Journal, Journal of Services Marketing, Journal of Marketing Management, International Journal of Advertising and European Journal of Marketing

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